Date
Freitag 26.03.2010, 12.00 - 13.00 Uhr, S4

Content
Prof Dr Jan vom Brocke and Dr Stefan Seidel feature their paper "Enablers and Barriers for the Organizational Adoption of Sustainable Business Practices".

This paper presents results from a case study of a world-wide operating IT software solution provider that is engaged in the development and adoption of sustainable practices.
Our study suggests that the adoption of sustainable practices comes
along with a number of particularities. We found information technology to be a key enabler of transparency about the progress of sustainability operations. We further found personal, motivator factors as well as organizational factors such as business inclusion, strategy
definition, and a dialectic top-management and bottom-up support, to play a role in enabling a company to manage their sustainability. We describe a set of conjectures forthcoming from our case analysis, and detail some implications for further research in this area.