International and Strategic Management

Research projects

Strategic Knowledge Management
March 2010 to February 2013
The management of "knowledge" is seen as a key challenge in the current business environment. The most important component of a sustainable competitive advantage is the knowledge/expertise of the individuals working for a company. The aim of every co... more...

Dipl.-Betriebsw. (BA) Stefan Wilhelm, MBA Entrepreneurship
Prof. Dr. Stefan Güldenberg
Prof. Dr. Wolfgang Güttel

Internationales Wissensmarketing - Die Vermarktung der Ressource Wissen mit Hilfe von Reputation
since September 2009
Both fields of research, international knowledge marketing and management of good reputation of the company are becoming significantly important in the science community. Both topics have been just fragmentary worked on. The main object of my doctora... more...

Diplom-Sportlehrer Gregor Diehr
Prof. Dr. Stefan Güldenberg
Prof. Dr. Manfred Schwaiger

The Strategic Communication Process
since January 2009
A strong body of literature emphasizes the importance of communication for organizational change and development. In particular, to successfully cope with an increasingly fast changing business environment, a systematic internal communication process... more...

Prof. Dr. Stefan Güldenberg
Mag. (FH) Johannes Dietrich

Strategy Processes in Research and Development Organizations
since September 2007
Partners: Austrian Research Centers and SoL Austria

In the last few years one could observe a fundamental shift from strategy content to strategy process research. The change from a market- to a resource- or knowledge-based view of strategy can be s... more...

Prof. Dr. Stefan Güldenberg

Generic Strategies and Firm Performance in SMEs: A Longitudinal Study of Austrian SMEs
July 2006 to August 2009
Partner: Austrian Research Centers GmbH

The research project studies the impact of generic strategies on firm performance using a longitudinal study of small and medium-sized firms in Austria. In two surveys, data on the strategic behavior and perfo... more...

Prof. Dr. Stefan Güldenberg

Completed Project

Philosophical and Economic Foundations of Sustainable Leadership: An Interdisciplinary Code of Practice for the Development of Good Conduct Rules
January 2009 to December 2009
Unfortunately theoretical constructs of quality management and sustainable leadership, such as quality circles, continuous improvement, knowledge management or the learning organization, are both impossible to scientifically analyse and to transfer t... more...

Prof. Dr. Stefan Güldenberg