C12_Research Methods IME - specialization Part

Semester:WS 15/16

Art:Vorlesung

Sprache:Englisch

Plansemester:5

Lektionen / Semester:30.0 L / 22.5 h

Selbststudium:67.5 h

Modulleitung/Dozierende

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Bachelorstudiengang Betriebswirtschaftslehre (01.09.2012)

The context of social research methods relating to research projects in the areas of International Management and Entrepreneurship

Appropriation of the most important research designs and instruments, i.e. approaches in the methodology area
Understand and implement the presented/taught instruments, i.e. approaches in various situations
Active listening, team capabilities, curiosity
Initiative, curiosity, reflection

Lecture with interactive elements

Bryman, A. (2012) Social Research Methods, 4th ed., Oxford, Oxford University Press.
Saunders, M., Lewis, P. & Thornhill, A. (2009) Research Methods for Business Students, 5th ed., Harlow, Essex, Pearson.
Creswell, J. W. (2009) Research design: qualitative, quantitative, and mixed methods approaches, 3rd ed., Thousand Oaks, CA, Sage.
Yin, R. K. (2009) Case Study Research: Design and Methods, 4th ed. Thousand Oaks, CA, London, New Delhi, Sage.