3703265: Technology and Innovation Management

Beschreibung

• Importance and impact of technology and innovation management (on society, on industry, importance of strategy)
• Industry dynamics of technological innovation (sources of innovation, types and patterns, standards battles and design dominance, timing of entry)
• Formulating of technological innovation strategy (definition of the organization's strategic direction, choosing innovation projects, collaboration strategies, protecting of innovation)
• Implementing of technological innovation strategy (organization for innovation, managing the new product development process, managing the new product development teams, crafting a deployment strategy)

Lernergebnisse

At the end of the module, the students are able to describe the meaning of technology and innovation management. They can define the functions, characteristics and goals of technological innovation management. They have the ability to explain the importance of technological innovation management especially for industry. They are able to evaluate business strategies, particularly with regard to drawbacks and opportunities for innovations. The students remember the opportunities for the organization of innovation, understand the innovation process and are able to analyse innovation processes for simple examples out of industry. The students have the ability to explain the potential for conflicts within the innovation process.

The students gain appropriate skills for discussing and arguing in the economic life. They are able to analyse information and can estimate its importance for industry.

Lehrmethoden

Interactive lecture with discussion, exercises and case studies

Voraussetzungen (inhaltlich)

An adequate knowledge of Strategic Management and Organization.
Successful completion of the module "Business English Communication" (semester 3) and Business English Certificate II (BEC Vantage).

Voraussetzungen (formal)

Voraussetzung für die Anmeldung zur Modulprüfung ist:

• der erfolgreiche Abschluss aller Module des 1. Vollzeit-Regelstudienjahres

• der erfolgreiche Abschluss des Moduls "Communication in English for Business"
• die Anerkennung BEC II

• der erfolgreiche Abschluss des Moduls "Communication in English for Business"