Reference
Niemand, T., Tischer, S., Fritzsche, T., & Kraus, S. (2015). The Freemium Effect: Why Consumers Perceive More Value with Free than with Premium Offers. Paper presented at the Proceedings of the International Conference on Information Systems (ICIS), Fort Worth Texas, USA. (VHB_3: A)
Publication type
Paper in Conference Proceedings
Persons
Organizational Units
- Institute for Entrepreneurship
- Van Riemsdijk Chair in Entrepreneurship
- Chair of Strategic Management and Entrepreneurship