The circular effects of popularity information and electronic word-of-mouth on consumer decision-making: Evidence from a crowdfunding platform

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Referenz

Thies, F., & Wessel, M. (2014). The circular effects of popularity information and electronic word-of-mouth on consumer decision-making: Evidence from a crowdfunding platform. Paper presented at the European Conference on Information Systems, Tel Aviv, Israel. (VHB_3: B)

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Beitrag in Konferenztagungsband

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Einrichtungen

  • Institut für Entrepreneurship
  • Lehrstuhl für Entrepreneurship und Technologie

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