How Much do Leaders Matter in Internal Brand Building? - An International Perspective

Reference

Vallaster, C., & de Chernatony, L. (2004). How Much do Leaders Matter in Internal Brand Building? - An International Perspective. The Icfaian Journal of Management Research, III(12), 71-81.

Publication type

Article in Scientific Journal

Persons

• Prof. (FH) Dr. habil. Christine Vallaster

Organizational Units

• Institute for Entrepreneurship
• Van Riemsdijk Chair in Entrepreneurship