Development and Implementation of Positioning Strategies in Theory and Practice? What Researchers and Managers Should Benefit From A Comparison?

Reference

Vallaster, C., Botschen, G., Rigger, W., & Bradley, F. (1997). Development and Implementation of Positioning Strategies in Theory and Practice? What Researchers and Managers Should Benefit From A Comparison? Proceedings of the 24th Annual Conference of the European Marketing Academy, Paris, France, 1443-1450.

Publication type

Article in Scientific Journal

Persons

• Prof. (FH) Dr. habil. Christine Vallaster

Organizational Units

• Institute for Entrepreneurship
• Van Riemsdijk Chair in Entrepreneurship