The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing

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Reference

Jaakonmäki, R., Müller, O., & vom Brocke, J. (2017). The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing. Paper presented at the 50th Hawaii International Conference on System Sciences (HICSS), Hawaii, USA. (VHB_3: C)

Publication type

Paper in Conference Proceedings

Research

Enterprise Content Analytics
FFF-Förderprojekt, March 2015 until February 2018 (finished)

The aim of the project is to evaluate the applicability of data-analytics methods for analyzing unstructured content in enterprise contexts. As such, the project is located at the intersection of ... more ...

Persons

Organizational Units

  • Institute of Information Systems
  • Hilti Chair of Business Process Management

Original Source URL

Link

Open Repository URL

Link

DOI

http://dx.doi.org/10.24251/HICSS.2017.136