Perspectives of Customer Relationship Management (CRM): Theory, Results of an Empirical Study from Switzerland and Management Implications.

Reference

Siems, F., Rüeger, B., Hannich, F., Kraus, S., Hillbrand, C., & Karla, J. (2012). Perspectives of Customer Relationship Management (CRM): Theory, Results of an Empirical Study from Switzerland and Management Implications. International Journal of Strategic Management, 12(1), 1-16. (VHB_3: C)

Publication type

Article in Scientific Journal

Persons

• Prof. Dr. Dr. Sascha Kraus

Organizational Units

• Institute for Entrepreneurship
• Chair of Strategic Management and Entrepreneurship