5311163: FU_Professional Crisis Communication

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Semester:SS 22
Art:Modul/LV/Prüfung
Sprache:Englisch
ECTS-Credits:3.0
Lektionen / Semester:30.0 L / 22.5 h
Selbststudium:67.5 h

Modulleitung/Dozierende

Studiengang

Bachelorstudiengang Betriebswirtschaftslehre (01.09.2012)
Fakultätsübergreifende Wahlfächer (01.09.2014)
Masterstudium Information Systems (01.09.2015)
Masterstudium Finance (01.09.2015)
Masterstudium Entrepreneurship (01.09.2015)
Masterstudium Entrepreneurship und Management (01.09.2018)
Masterstudium Wirtschaftsinformatik (01.09.2019)
Bachelorstudium Architektur (01.09.2019)
Masterstudium Architektur (01.09.2019)
Masterstudium Entrepreneurship und Management (01.09.2020)
Masterstudium Finance (01.09.2020)
Bachelorstudiengang Betriebswirtschaftslehre (01.09.2021)

Beschreibung

Preventive procedures and strategies for organisations, corporations and authorities

Ziele

Identifying opportunities in complaint management
Recognition of crisis potential
Analysis of crisis scenarios and effects on public image
Defining different channels to reach stakeholders
Internal and external crisis communication
Creating a crisis manual for the PR-unit
Media channels before, during and after a crisis

Lernergebnisse

Identifying opportunities in complaint management
Recognition of crisis potential
Analysis of crisis scenarios and effects on public image
Defining different channels to reach stakeholders
Internal and external crisis communication
Creating a crisis manual for the PR-unit
Media channels before, during and after a crisis

Kompetenzen

Lehrmethoden

workshops

Literatur

Frandsen, Finn and Johansen, Winni. Crisis Communication, Berlin, Boston: De Gruyter Mouton, 2020. https://doi-org.pxz.iubh.de:8443/10.1515/9783110554236

Prüfungsmodalitäten

Grading

Rating of the portfolio

Minimum 80% attendance

Beurteilung

Grading

Rating of the portfolio

Minimum 80% attendance

Prüfungen

  • P-FU_Professional Crisis Communication (SS 22, in Bewertung)