Workshop
Speaker
Speaker female
Date
Do, 21.08.2014, 09.00 - 16.00 Uhr
Hörsaal 5 (H5), Fabrikweg (ehemals Vereinshaus)
Content
Design Thinking from insights to innovation offers executives the chance to learn Design Thinking - a human-centered, prototype-driven process for innovation that can be applied to product, service, and business design. This approach integrates the human point of view with what is technologically feasible and economically viable. It allows people who are not designers to apply creative tools to tackle a huge range of challenges. A great number of rapidly-growing start-up companies, as well as Fortune500 companies use Design Thinking already effectively.
Emphasis is put on the application of Design Thinking for product- and business model development. With Prof. Dr. Larry Leifer, who is one of the developers of Design Thinking, and the internationally recognized innovation expert, Prof. Dr. Sara Beckman, the participants will experience the concept in an interactive way. Creative confidence is built through doing, so the executives in this workshop will roll up their sleeves. By means of self-chosen, real-world business issues, the Design Thinking workshop will become an unique experience that will inspire the participant's own innovation process.
Target Audience
This workshop is designed for executives who in charge of developing the business and innovation strategy, product strategies as well as product engineering. We also welcome members of a team to apply for participation in the workshop together. The workshop addresses both executives of established companies and founders and team members of innovation driven Start-ups or high-growth companies.
Appropriate participant titles include Chief Executive Officer, Chief Technology Officer, Director of Research & Development, Vice President of Product Management, President / Member of the Board of Directors.
Information Contact
Dr. rer. oec. Zorica Zagorac-Uremović, MSc
Costs
490 CHF per person incl. catering & workshop material.
Price deduction if more than one person of the same company participates: 390 CHF per person.
number of participants
The number of participants is limited to 30 person.
Deadline
Aug 22, 2014
The General Terms and Conditions apply by submitting a binding registration.
Details on Right of Withdrawal/Cancellation and Dropout as well as Substitute Participants are regulated in the General Terms and Conditions.