Art:Vorlesung
Sprache:Englisch
Plansemester:3
Lektionen / Semester:32.0 L / 24.0 h
Selbststudium:126.0 h
Modulleitung/Dozierende
- Florian Schaller, MSc
(Modulleitung)
- Florian Schaller, MSc
(Interner Dozent)
- Dr. rer. oec. Jurij-Andrei Reichenecker, MSc UZH ETH LL.M.
(Co-Modulleitung)
Studiengang
Masterstudium Banking and Financial Management (01.10.2008)Module
Beschreibung
Company: Liechtenstein Life Assurance AG
Project:
The insurance industry is predestined for online sales, since the products are to a high degree digitalized. Through the Internet, customers and business partners can be served 24 hours a day.
Not all products are suitable for online sales, important are low complexity, short runtimes, flexibility, price advantage.
The insurance company wants to develop an online-insuring for existing clients. This would not only allow cross-selling, but also up-selling.
Challenge of the project group is to collaborate for the following questions or goals (guided by a responsible person of the company):
- Building a social media community of loyal brand messages
- Is a customer forum assisted by expert on the company's website an appropriate way to build a controlled network?
- Examination of the various social media platforms like Facebook, Twitter, Instagram, Youtube, Google+, Xing and LinkedIn.
- Which products are interesting for generation Y? Is generation Y oriented to a large extent on the own peer group as well as the respective lifestyle?
Prerequisites:
- Two groups working parallel
Supervisor: Prof. Dr. Marco J. Menichetti
Ziele
TBA
Kompetenzen
Prüfungsmodalitäten
- Assignment (depending on the project an additional presentation may apply) (100%)
- Obligatory class participation
Kommentar
Expected group size: 3-4 students.