Semester:WS 14/15
Art:Vorlesung
Sprache:Englisch
Plansemester:5
Lektionen / Semester:45.0 L / 34.0 h
Selbststudium:86.0 h
Art:Vorlesung
Sprache:Englisch
Plansemester:5
Lektionen / Semester:45.0 L / 34.0 h
Selbststudium:86.0 h
Modulleitung/Dozierende
- PD Dr. habil. Stefan Güldenberg
(Modulleitung)
- PD Dr. habil. Stefan Güldenberg
(Interner Dozent)
- Dr. Stefan Wilhelm
(Interner Dozent)
- Dr. Laurent Schenck
(Externer Dozent)
- Mag. Natasha Doshi
(Externer Dozent)
Studiengang
Bachelorstudiengang Betriebswirtschaftslehre (01.10.2008)Bachelorstudiengang Betriebswirtschaftslehre (01.09.2012)
Beschreibung
Introduction to International Marketing: basics and characteristics of international marketing, political roles, cultural and economic environments, international market research, development, implementation and coordination of international marketing programs.
Kompetenzen
- achieve a deeper understanding of various aspects of international marketing and evaluate different marketing approaches.
- apply their scientific skills
- enhance other important competencies such as tolerance, empathy, active listening, and team capabilities
- display Initiative and curiosity as well as critically reflect on various issues
Lehrmethoden
Discussion, Reflection
Literatur
Keegan, W. J. and Green, M. C. (2014) Global Marketing, 8th ed., Boston: Pearson.
Termine
| Datum | Zeit | Raum |
| 15.09.2014 | 08:15 - 10:45 | H3 |
| 22.09.2014 | 08:15 - 10:45 | H3 |
| 29.09.2014 | 08:15 - 10:45 | H3 |
| 06.10.2014 | 08:15 - 10:45 | H3 |
| 13.10.2014 | 08:15 - 10:45 | H3 |
| 20.10.2014 | 08:15 - 10:45 | H3 |
| 27.10.2014 | 08:15 - 10:45 | H3 |
| 03.11.2014 | 08:15 - 10:45 | H3 |
| 10.11.2014 | 08:15 - 10:45 | H3 |
| 17.11.2014 | 08:15 - 10:45 | H3 |
| 24.11.2014 | 08:15 - 10:45 | H3 |
| 01.12.2014 | 08:15 - 10:45 | H3 |
| 15.12.2014 | 08:15 - 10:45 | H3 |
Prüfungen
- PWW-BA-12_International Marketing - VO (WS 14/15, bewertet)
- PWW-BA-12_International Marketing - VO (SS 15, bewertet)