Reference
Weinmann, M., Schneider, C., Székely, N., & vom Brocke, J. (2018). Digitally Nudged: How Websites Influence Donation Behavior. Presented at the 28th Workshop on Information Technology and Systems (WITS 2018), Santa Clara, California, USA.
Publication type
Presentation at Scholarly Conference
Research
- Digital Nudging — The Power of Defaults
- FFF-Förderprojekt, June 2018 until December 2021 (finished)
Many decisions are increasingly made in online contexts. It is therefore important to understand the impact of websites and their context on our decision-making behaviour. Even small modifications in ... more ...
Persons
Organizational Units
- Institute of Information Systems
- Hilti Chair of Business Process Management