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4406697: C12_E-Commerce - Vorlesung

Semester:WS 17/18
Art:Vorlesung
Sprache:Englisch
Plansemester:5
Lektionen / Semester:30.0 L / 22.5 h
Selbststudium:97.5 h

Modulleitung/Dozierende

Studiengang

Bachelorstudiengang Betriebswirtschaftslehre (01.09.2012)

Beschreibung

Fundamentals of online trading (esp. e-commerce), economical, legal and ethic aspects of e-commerce. Business models differentiation of Business-to-Business (B2B) and Business-to-Consumers (B2C), architectures and functionalities (especially marketing, security and payment systems), technologies (intranet, extranets, web shops, collaboration systems and social media), e-government.

Kompetenzen

    • are able to describe the fundamental concepts of E-commerce
    • describe the impact of E-Commerce and its business models on individuals, organizations, and society. They exemplify concepts, definitions and tasks; describe important factors distinguishing E-Business and traditional retail.
    • apply methods and models in relation with E-Commerce solve contemporary problems.
    • identify connections between concepts in E-Commerce, business models, information systems, and information technology.
    • combine models, methods, and theories to implement holistic E-commerce concepts.
    • evaluate the learned concepts and methods regarding its advantages and explanatory power - especially regarding different competitive strategies.
  • covered in Exercise
  • covered in Exercise
  • covered in Exercise

Lehrmethoden

Lecture

Literatur

Required Reading:
-Laudon, K. C., Traver C. G. (2017). E-Commerce 2017. Pearson.

Recommended Reading:
-Turban, E., King, D. Lee, J., Liang, Ting-Peng, Turban, D. (2012). Electronic Commerce 2012. A Managerial and Social Networks Perspective. Pearson.

Prüfungsmodalitäten

  • written examination

Termine

DatumZeitRaum
12.09.201711:45 - 13:15abgesagt/cancelled
19.09.201711:45 - 13:15S1
26.09.201711:45 - 13:15S1
03.10.201711:45 - 13:15S1
10.10.201711:45 - 13:15S1
17.10.201711:45 - 13:15S1
24.10.201711:45 - 13:15S1
07.11.201711:45 - 13:15S1
14.11.201711:45 - 13:15S1
21.11.201711:45 - 13:15S1
28.11.201711:45 - 13:15S1
05.12.201711:45 - 13:15S1
12.12.201711:45 - 13:15S1
19.12.201711:45 - 13:15S1

Prüfungen

  • PWW-BA-12_E-Commerce - VO (WS 17/18, bewertet)
  • PWW-BA-12_E-Commerce - VO (SS 18, bewertet)