Generating Shared Value: A Corporate Brand Perspective for SMEs

zurück zur Übersicht

Projektart und Laufzeit

FFF-Förderprojekt, März 2013 bis September 2014 (abgeschlossen)

Koordinator

Van Riemsdijk-Lehrstuhl für Entrepreneurship

Forschungsschwerpunkt

Wachstum und Komplexität

Forschungsgebiet/e

Entrepreneurial Marketing

Beschreibung

This research project investigates the emerging concept of shared value generation, which is an approach for reinventing capitalism to create benefits for both the society AND organizations (Porter and Kramer, 2011). Having close links to Corporate Social Responsibility (CSR) or discussions evolving around sustainability, the concept of shared value involves creating economic value in such a way that also creates value by ad-dressing the needs and challenges of society as well, and so connects social progress with business success.

Schlagworte

Marketing, Entrepreneurship

Projektleiter

Prof. (FH) Dr. habil. Christine Vallaster

Projektmitarbeiterin

Dr. rer. oec. Nadine Poser

Förderer

Forschungsförderungsfonds der Universität Liechtenstein