User engagement in social network platforms: what key strategic factors determine online consumer purchase behaviour?

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Referenz

Ebrahimi, P., Khajeheian, D., Soleimani, M., Gholampour, A., & Fekete-Farkas, M. (2023). User engagement in social network platforms: what key strategic factors determine online consumer purchase behaviour? Economic Research-Ekonomska Istraživanja, 36(1).

Publikationsart

Beitrag in wissenschaftlicher Fachzeitschrift

Mitarbeiter

Einrichtungen

  • Liechtenstein Business School
  • Data Science & Artificial Intelligence

DOI

http://dx.doi.org/https://doi.org/10.1080/1331677X.2022.2106264