Social Networks Marketing, Value Co-Creation, and Consumer Purchase Behavior: Combining PLS-SEM and NCA

Referenz

Arbabi, F., Khansari, S. M., Salamzadeh, A., Gholampour, A., Ebrahimi, P., & Fekete-Farkas, M. (2022). Social Networks Marketing, Value Co-Creation, and Consumer Purchase Behavior: Combining PLS-SEM and NCA. Journal of Risk and Financial Management, 15(10). (ABDC_2022: B)

Publikationsart

Beitrag in wissenschaftlicher Fachzeitschrift

Mitarbeiter

• Dr. Pejman Ebrahimi

Einrichtungen

• Liechtenstein Business School
• Data Science & Artificial Intelligence

DOI