Social Networks Marketing and Consumer Purchase Behavior: The Combination of SEM and Unsupervised Machine Learning Approaches

Referenz

Ebrahimi, P., Basirat, M., Yousefi, A., Nekmahmud, M., Gholampour, A., & Fekete-Farkas, M. (2022). Social Networks Marketing and Consumer Purchase Behavior: The Combination of SEM and Unsupervised Machine Learning Approaches. Big Data and Cognitive Computing, 6(2).

Publikationsart

Beitrag in wissenschaftlicher Fachzeitschrift

Mitarbeiter

• Dr. Pejman Ebrahimi

Einrichtungen

• Liechtenstein Business School
• Data Science & Artificial Intelligence

DOI