Media branding and value co-creation: effect of user participation in social media of newsmedia on attitudinal and behavioural loyalty

Referenz

Khajeheian, D., & Ebrahimi, P. (2021). Media branding and value co-creation: effect of user participation in social media of newsmedia on attitudinal and behavioural loyalty. European Journal of International Management, 16(3). (ABS_2021: 2; VHB_3: B)

Publikationsart

Beitrag in wissenschaftlicher Fachzeitschrift

Mitarbeiter

• Dr. Pejman Ebrahimi

Einrichtungen

• Liechtenstein Business School
• Data Science & Artificial Intelligence

DOI