Virtuality and Brands - Social Discourse Theory and Inquiry into Multi-Stakeholder Co-Creation of Brand Meaning

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Referenz

Vallaster, C., von Wallpach, S., & de Chernatony, L. (2010). Virtuality and Brands - Social Discourse Theory and Inquiry into Multi-Stakeholder Co-Creation of Brand Meaning. Paper presented at the European Marketing Academy Society (EMAC), Copenhagen, Denmark. (VHB_3: D)

Publikationsart

Beitrag in Konferenztagungsband

Mitarbeiter

Einrichtungen

  • Institut für Entrepreneurship
  • Van Riemsdijk-Lehrstuhl für Entrepreneurship