How Much do Leaders Matter in Internal Brand Building? - An International Perspective

Referenz

Vallaster, C., & de Chernatony , L. (2004). How Much do Leaders Matter in Internal Brand Building? - An International Perspective. Paper presented at the IFSAM Conference, Göteborg, Sweden.

Publikationsart

Beitrag in Konferenztagungsband

Mitarbeiter

• Prof. (FH) Dr. habil. Christine Vallaster

Einrichtungen

• Institut für Entrepreneurship
• Van Riemsdijk-Lehrstuhl für Entrepreneurship