Guess What? Having the Audience Guess the Result Increases the Impact of a Communication

Referenz

Holden, S. J., Mcintyre, S., Jones, M., & Vallaster, C. (2003). Guess What? Having the Audience Guess the Result Increases the Impact of a Communication. Paper presented at the La Londe Conference, La Londe, France.

Publikationsart

Beitrag in Konferenztagungsband

Mitarbeiter

• Prof. (FH) Dr. habil. Christine Vallaster

Einrichtungen

• Institut für Entrepreneurship
• Lehrstuhl für Internationales Management