Successful Strategic Brand Management in Multinational Corporations: The Role of Shared Meaning Development and Leadership

Referenz

Vallaster, C. (2001). Successful Strategic Brand Management in Multinational Corporations: The Role of Shared Meaning Development and Leadership. Paper presented at the Research Seminar, Torcuatta di Tella, Buenos Aires, Argentina.

Publikationsart

Beitrag in Konferenztagungsband

Mitarbeiter

• Prof. (FH) Dr. habil. Christine Vallaster

Einrichtungen

• Institut für Entrepreneurship
• Van Riemsdijk-Lehrstuhl für Entrepreneurship