From a good idea to a successful product - A framework to shape the intersection between Technology and Innovation Management and Product Management in B2B

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Referenz

Osswald, M., Gentner, D., & Brecht, L. (2017). From a good idea to a successful product - A framework to shape the intersection between Technology and Innovation Management and Product Management in B2B. In S. Gurtner, J. Spanjol & A. Griffin (Eds.), Leveraging constraints for innovation. PDMA Essentials 3. (Applied) (pp. 208): PDMA.

Publikationsart

Beitrag in Sammelband

Mitarbeiter

Einrichtungen

  • Institut für Entrepreneurship
  • Lehrstuhl für Entrepreneurship und Technologie

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