Referenz
Lehmkuhl, T., Baumöl, U., & Jung, R. (2013). Towards a Maturity Model for the Adoption of Social Media as a Means of Organizational Innovation. Paper presented at the 46th Hawaii International Conference on System Sciences (HICSS 2013), Wailea. (VHB_3: C)
Publikationsart
Beitrag in Konferenztagungsband