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Market Entry Strategies for Liechtenstein Life Insurance Undertakings as an Asset Management Product in Germany and Austria

Projektart und Laufzeit

WTT, September 2006 bis März 2007 (abgeschlossen)

Koordinator

Lehrstuhl für Betriebswirtschaftslehre, Bank- und Finanzmanagement

Forschungsschwerpunkt

Wealth Management

Forschungsgebiet/e

Banking and Finance

Beschreibung

The aim of this project is the evaluation of market entry strategies for Liechtenstein life insurance undertakings as an asset management product in Germany and Austria. Legal aspects as well as fiscal effects are analysed for German and Austrian customers. Furthermore, these aspects are summarized in a sales presentation. Based on this work and according to interviews with several banks and asset managers in Germany and Austria a market entry strategy is developed.