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MOUSEREC – Monitoring Online Users’ Emotions by Recording and Evaluating Cursor Movements

Referenz

Weinmann, M., Schneider, C., & Robra-Bissantz, S. (2013). MOUSEREC – Monitoring Online Users’ Emotions by Recording and Evaluating Cursor Movements. Paper presented at the itAIS 2013 (Pre-Conference of ICIS 2013), Milan, Italy.

Publikationsart

Beitrag auf wissenschaftlicher Konferenz

Abstract

Emotions have been shown to influence users’ actions in a variety of situations. However, online retailers or website owners in general are typically unable to infer changes in users’ emotions and respond accordingly. Based on prior findings that changes in mouse cursor movements can be indicative of users’ emotions, we propose a system for real-time tracking and analysis of website users’ mouse cursor movement parameters, and instantiate a prototype in the context of an online store. Following guidelines for design science research, we describe the system’s functional requirements and provide details about the design and implementation of the prototype system. An initial evaluation of the system demonstrates that the system is indeed capable of detecting changes in users’ mouse cursor movement characteristics during the interaction with a website, highlighting the potential of detecting users’ emotional changes in real time.

Mitarbeiter

Einrichtungen

  • Institut für Wirtschaftsinformatik
  • Hilti Lehrstuhl für Business Process Management