The Freemium Effect: Why Consumers Perceive More Value with Free than with Premium Offers

Referenz

Niemand, T., Tischer, S., Fritzsche, T., & Kraus, S. (2015). The Freemium Effect: Why Consumers Perceive More Value with Free than with Premium Offers. Paper presented at the Proceedings of the International Conference on Information Systems (ICIS), Fort Worth Texas, USA. (VHB_3: A)

Publikationsart

Beitrag in Konferenztagungsband

Mitarbeiter

• Prof. Dr. Dr. Sascha Kraus
• Jun.-Prof. Dr. Thomas Niemand

Einrichtungen

• Institut für Entrepreneurship
• Van Riemsdijk-Lehrstuhl für Entrepreneurship
• Lehrstuhl für Strategisches Management und Entrepreneurship