The Intellectual Capital Statement as a Marketing Communication Tool: An Exploratory Study

Referenz

Durst, S., & Güldenberg, S. (2010). The Intellectual Capital Statement as a Marketing Communication Tool: An Exploratory Study. Paper presented at the The 5th International Forum on Knowledge Asset Dynamics (IFKAD), Matera, Italy.

Publikationsart

Beitrag in Konferenztagungsband

Mitarbeiter

• Dr. Susanne Durst, MSc
• PD Dr. habil. Stefan Güldenberg

Einrichtungen

• Institut für Entrepreneurship
• Lehrstuhl für Internationales Management