Referenz
Wilhelm, S., Güldenberg, S., & Güttel, W. (2012). Do You Know Your Valuable Customers? A Customer Knowledge Management Perspective for Entrepreneurial Firms. Paper presented at the The 7th International Forum on Knowledge Asset Dynamics (IFKAD) and Knowledge Cities World Summit (KCWS), Matera, Italy.
Publikationsart
Beitrag in Konferenztagungsband
Mitarbeiter
Einrichtungen
- Institut für Entrepreneurship
- Lehrstuhl für Internationales Management