How Much Knowledge Should a Business Give Away to its Customers? A Strategic Approach to Customer Knowledge Management

Referenz

Wilhelm, S., & Güldenberg, S. (2012). How Much Knowledge Should a Business Give Away to its Customers? A Strategic Approach to Customer Knowledge Management. Paper presented at the The 28th EGOS Colloquium, Helsinki, Finland.

Publikationsart

Beitrag in Konferenztagungsband

Mitarbeiter

• PD Dr. habil. Stefan Güldenberg
• Dr. Stefan Wilhelm

Einrichtungen

• Institut für Entrepreneurship
• Lehrstuhl für Internationales Management