Which visual information is perceived by the consumer? Media and advertising-psychological investigation by means of eye movement analysis.

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Referenz

Furtner, M., & Sachse, P. (2008). Which visual information is perceived by the consumer? Media and advertising-psychological investigation by means of eye movement analysis.. Paper presented at the FH Science Day Proceedings.

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Beitrag in Konferenztagungsband

Mitarbeiter

Einrichtungen

  • Institut für Entrepreneurship
  • Lehrstuhl für Entrepreneurship und Leadership