4509309: FU_Lost in Orientation: Architecture - Design - Communication

zurück zur Übersicht
Semester:SS 18
Lektionen / Semester:27.0 L / 20.5 h
Selbststudium:69.5 h



Bachelorstudiengang Betriebswirtschaftslehre (01.09.2012)
Masterstudium Architektur (01.09.2014)
Bachelorstudium Architektur (01.09.2014)
Masterstudium Information Systems (01.09.2015)
Masterstudium Finance (01.09.2015)
Masterstudium Entrepreneurship (01.09.2015)


Signage can be described as a discipline at the interface between architecture, design and communication. But creating a new signage concept for the university campus is even more than that. It is the possibility to add an additional layer to space. This layer guides people and is able to transfer a marketing and communication strategy, a corporate design and identity of a company - or in our specific case the university - into something spatial and graspable. It should therefore be an important part of architecture, especially for commercial, cultural or public buildings and projects on an urban scale but in reality it is very often neglected and underestimated in planning processes as well as in marketing strategies.
While signage can more be seen as signs and marks in space in a 2 dimensional, graphical way, another aspect of this topic is of course the current discussion and research on indoor navigation systems as well as the huge theme of the internet of things and augmented reality.
The program starts with input lectures, walking the campus and discussions. Students will then do analysis and research on different topics and with different methods. Out of this research they will develop individual concepts for a new guiding and orientation system for the University. The final presentation is a competition in wich a jury will reward a winning project.
The idea for this program comes out of an actual need for a better guiding system at the University of Liechtenstein.
Students therefore have the chance to work with a real client. After the semester the university will develop their new signage system for the whole campus out of students basic research and work of this program.


  • interdisciplinary thinking: architecture and space, graphic design (signage, corporate identity, corporate design,
color design); marketing, communication, "corporate architecture"; organization, cooperation; data sourcing,
analysis, statistics
  • analyzing skills:
  • data survey: questioning and observing users and their needs (visitor flows); theoretical research (special field of
signage); contextual research (existing corporate identity and marketing strategies of the university); experimental
  • data evaluation: statistics, conclusion, visualization
  • conceptualization: out of analysis find a logical solution for the given task and problem
  • visualization and presentation: present the concept readable and comprehensibly to external people as part of a
given format



Lectures - discussions - individual contacts - experimental interventions in space


Uebele, Andreas (2006): Orientierungssyteme und Signaletik - Ein Planungshandbuch für Architekten, Produktgestalter und Kommunikationsdesigner. Mainz: Verlag Hermann Schmidt.
Klinger, Beate; Torsten Krüger (2013): Signaletik - Orientierung im Raum. Edition Detail.
Meuser, Philipp (2010): Wayfinding and signage. DOM Publishers.



Passed / Failed

Assessment tasks:
Part A: (40%) Analysis and presentation
Part B: (60%) Concept and presentation

Compulsory attendance (min. 80%)


Passed / Failed

  • Course based on continuous assessment, details see under "assessment".
  • Meeting attendance obligations is an essential pre-requisite for successfully completing a course based on continuous assessment.
  • Attendance must be proven for at least 80% of the stipulated contact time. Responsibility for checking and providing written proof of this obligatory attendance lies with the course lecturer who is required to store this information at least until the end of the semester.
  • In the case of absenteeism that exceeds the specified limits of absence, a medical certificate is required. Responsibility lies with the head of the Coordination Office for Cross-Faculty Elective Subjects to approve the reason for the student's failure to attend.
  • Participation in other activities of the university are not recognized as an excused absence.


Fakultätsübergreifendes Wahlfach:
Es gelten spezielle Anmeldemodalitäten.


  • P-FU_Lost in Orientation: Architecture - Design - Communication (SS 18, in Bewertung)