Art:Seminar
Sprache:Englisch
ECTS-Credits:3.0
Lektionen / Semester:30.0 L / 22.5 h
Selbststudium:67.5 h
Modulleitung/Dozierende
- Claudia Schanza, MA
(Externer Dozent)
Studiengang
Bachelorstudiengang Betriebswirtschaftslehre (01.09.2012)Fakultätsübergreifende Wahlfächer (01.09.2014)
Masterstudium Information Systems (01.09.2015)
Masterstudium Finance (01.09.2015)
Masterstudium Wirtschaftsinformatik (01.09.2019)
Bachelorstudium Architektur (01.09.2019)
Masterstudium Architektur (01.09.2019)
Masterstudium Entrepreneurship und Management (01.09.2020)
Masterstudium Finance (01.09.2020)
Bachelorstudiengang Betriebswirtschaftslehre (01.09.2021)
Beschreibung
Sexual harassment, salmonella in lasagne, a pandemic, a corrupt boss, high inflation or a war in Europe: there are many crises that can only be overcome by professional communication. This module includes: Communications support before, during and after any crisis ; Preventive procedures and strategies for organisations, corporations, and authorities.
In preparation for this module, you are looking for a crisis that has hit the public eye. For example, it may be a company, an organisation, a prominent person, or a product. Analyze the presence in the media and whether in your opinion good crisis communication has been provided. Presentation on the first day of attendance, printout of the presentation to Claudia Schanza. The result flows into the marks.
Ziele
Identifying opportunities in complaint management
Recognition of crisis potential
Analysis of crisis scenarios and effects on public image
Defining different channels to reach stakeholders
Internal and external crisis communication
Creating a crisis manual for the PR-unit
Media channels before, during and after a crisis
Lernergebnisse
Identifying opportunities in complaint management
Recognition of crisis potential
Analysis of crisis scenarios and effects on public image
Defining different channels to reach stakeholders
Internal and external crisis communication
Creating a crisis manual for the PR-unit
Media channels before, during and after a crisis
Kompetenzen
Lehrmethoden
workshops
Literatur
Frandsen, Finn and Johansen, Winni. Crisis Communication, Berlin, Boston: De Gruyter Mouton, 2020. https://doi-org.pxz.iubh.de:8443/10.1515/9783110554236
Prüfungsmodalitäten
Grading
A: presentation of case (20%)
B: presentation of portfolio (80%)
80% of presence is mandatory
Beurteilung
Grading
A: presentation of case (20%)
B: presentation of portfolio (80%)
80% of presence is mandatory
Termine
Datum | Zeit | Raum |
06.02.2023 | 10:30 - 17:00 | H5 (Fabrikweg) |
07.02.2023 | 09:00 - 17:00 | H5 (Fabrikweg) |
08.02.2023 | 09:00 - 17:00 | H5 (Fabrikweg) |
18.02.2023 | 09:00 - 10:30 | Virtueller Raum |
04.03.2023 | 09:00 - 12:00 | Virtueller Raum |