5511591: FU_Professional Crisis Communication

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Semester:SS 23
Art:Seminar
Sprache:Englisch
ECTS-Credits:3.0
Lektionen / Semester:30.0 L / 22.5 h
Selbststudium:67.5 h

Modulleitung/Dozierende

Studiengang

Bachelorstudiengang Betriebswirtschaftslehre (01.09.2012)
Fakultätsübergreifende Wahlfächer (01.09.2014)
Masterstudium Information Systems (01.09.2015)
Masterstudium Finance (01.09.2015)
Masterstudium Wirtschaftsinformatik (01.09.2019)
Bachelorstudium Architektur (01.09.2019)
Masterstudium Architektur (01.09.2019)
Masterstudium Entrepreneurship und Management (01.09.2020)
Masterstudium Finance (01.09.2020)
Bachelorstudiengang Betriebswirtschaftslehre (01.09.2021)

Beschreibung

Sexual harassment, salmonella in lasagne, a pandemic, a corrupt boss, high inflation or a war in Europe: there are many crises that can only be overcome by professional communication. This module includes: Communications support before, during and after any crisis ; Preventive procedures and strategies for organisations, corporations, and authorities.

In preparation for this module, you are looking for a crisis that has hit the public eye. For example, it may be a company, an organisation, a prominent person, or a product. Analyze the presence in the media and whether in your opinion good crisis communication has been provided. Presentation on the first day of attendance, printout of the presentation to Claudia Schanza. The result flows into the marks.

Ziele

Identifying opportunities in complaint management
Recognition of crisis potential
Analysis of crisis scenarios and effects on public image
Defining different channels to reach stakeholders
Internal and external crisis communication
Creating a crisis manual for the PR-unit
Media channels before, during and after a crisis

Lernergebnisse

Identifying opportunities in complaint management
Recognition of crisis potential
Analysis of crisis scenarios and effects on public image
Defining different channels to reach stakeholders
Internal and external crisis communication
Creating a crisis manual for the PR-unit
Media channels before, during and after a crisis

Kompetenzen

Lehrmethoden

workshops

Literatur

Frandsen, Finn and Johansen, Winni. Crisis Communication, Berlin, Boston: De Gruyter Mouton, 2020. https://doi-org.pxz.iubh.de:8443/10.1515/9783110554236

Prüfungsmodalitäten

Grading

A: presentation of case (20%)
B: presentation of portfolio (80%)

80% of presence is mandatory

Beurteilung

Grading

A: presentation of case (20%)
B: presentation of portfolio (80%)

80% of presence is mandatory

Termine

DatumZeitRaum
06.02.202310:30 - 17:00H5 (Fabrikweg)
07.02.202309:00 - 17:00H5 (Fabrikweg)
08.02.202309:00 - 17:00H5 (Fabrikweg)
18.02.202309:00 - 10:30Virtueller Raum
04.03.202309:00 - 12:00Virtueller Raum