Internationalisation of Services Brands: The Role of Leadership During the Internal Brand Building Process

zurück zur Übersicht

Referenz

Vallaster, C., & de Chernatony. L. (2005). Internationalisation of Services Brands: The Role of Leadership During the Internal Brand Building Process. Journal of Marketing Management, 21(1/2), 181 - 203. (ABDC_2016: A; ABDC_2019: A; ABS_2018: 2; VHB_3: C)

Publikationsart

Artikel in Journal

Mitarbeiter

Einrichtungen

  • Institut für Entrepreneurship
  • Van Riemsdijk-Lehrstuhl für Entrepreneurship