In Search for Pan-European Customer Segments: Using Means-end Theory to Determine the Degree of Convenience Food Product Standardization

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Referenz

Vallaster, C., & Antretter, C. (1998). In Search for Pan-European Customer Segments: Using Means-end Theory to Determine the Degree of Convenience Food Product Standardization. Proceedings of the Australia and New Zealand Marketing Academy Conference 1998, University Otago, New Zealand, 81-87.

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Artikel in Journal

Mitarbeiter

Einrichtungen

  • Institut für Entrepreneurship
  • Van Riemsdijk-Lehrstuhl für Entrepreneurship