Linking strategy-as-practice knowledge and multi-stakeholder brand meaning co-creation: Insights from a small, non-commercial institutional context

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Referenz

Vallaster, C., & von Wallpach, S. (2014). Linking strategy-as-practice knowledge and multi-stakeholder brand meaning co-creation: Insights from a small, non-commercial institutional context. Paper presented at the European Marketing Academy (EMAC), Valencia, Spain. (VHB_3: D)

Publikationsart

Beitrag in Konferenztagungsband

Mitarbeiter

Einrichtungen

  • Institut für Entrepreneurship
  • Van Riemsdijk-Lehrstuhl für Entrepreneurship