The Effects of Personalization on Purchase Intentions for Online News: An Experimental Study of Different Personalization Increments

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Referenz

Wessel, M., & Thies, F. (2015). The Effects of Personalization on Purchase Intentions for Online News: An Experimental Study of Different Personalization Increments. Paper presented at the European Conference on Information Systems, Münster, Germany. (VHB_3: B)

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Beitrag in Konferenztagungsband

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Einrichtungen

  • Institut für Entrepreneurship
  • Lehrstuhl für Entrepreneurship und Technologie

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