From a good idea to a successful product - A framework to shape the intersection between Technology and Innovation Management and Product Management in B2B

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Referenz

Osswald, M., Gentner, D., & Brecht, L. (2017). From a good idea to a successful product - A framework to shape the intersection between Technology and Innovation Management and Product Management in B2B. In S. Gurtner (Ed.), Leveraging constraints for innovation. PDMA Essentials 3. (Applied).

Publikationsart

Beitrag in Sammelband

Mitarbeiter

Einrichtungen

  • Institut für Entrepreneurship
  • Lehrstuhl für Entrepreneurship und Technologie