3606683: C12_International Marketing - Übung

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Semester:WS 13/14
Art:Proseminar
Sprache:Englisch
Plansemester:5
Lektionen / Semester:15.0 L / 11.5 h
Selbststudium:48.5 h

Modulleitung/Dozierende

Studiengang

Bachelorstudiengang Betriebswirtschaftslehre (01.10.2008)
Bachelorstudiengang Betriebswirtschaftslehre (01.09.2012)

Module

Beschreibung

Discussion of current international marketing topics as well as fields of study

Kompetenzen

    • Should recognize, understand and apply various international marketing approaches
    • Should consolidate and apply presented lecture material
    • Training in scientific writing; finding and selecting appropriate literature; formulating research questions
    • Tolerance, empathy, active listening, team abilities, curiosity
    • Initiative, curiosity, reflection

Lehrmethoden

Case studies; to deepen the understanding of scientific work the creation of (short) scientific papers/ presentations

Literatur

Implementation of recent literature from the international marketing area