C12_International Marketing - Übung — Universität Liechtenstein

Semester:WS 20/21

Art:Übung

Sprache:Englisch

Plansemester:5

Lektionen / Semester:15.0 L / 11.5 h

Selbststudium:48.5 h

Modulleitung/Dozierende

Bachelorstudiengang Betriebswirtschaftslehre (01.09.2012)

Discussion of current international marketing topics as well as fields of study

- recognize, understand and apply various international marketing approaches
- consolidate and apply material presented in class
- apply their scientific writing skills;
- research and select appropriate literature;
- develop specific research questions
- recognize the importance of tolerance, empathy, and active listening in class and in team setting;
- they demonstrate these skills and values
- show initiative and curiosity as well as critically reflect on various issues

Case studies; to deepen the understanding of scientific work the creation of (short) scientific papers/ presentations

Implementation of recent literature from the international marketing area