5810867: C21_Digital Markets (VT IME) - Exercise

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Semester:WS 24/25
Art:Übung
Sprache:Englisch
Plansemester:5
Lektionen / Semester:14.0 L / 10.5 h
Selbststudium:49.5 h

Modulleitung/Dozierende

Studiengang

Bachelorstudiengang Betriebswirtschaftslehre (01.09.2021)

Beschreibung

  • Fundamentals of Digital Markets, Platform Economics, Digital Transformation and changes in value creation through digitization
  • Strategies and Principles of a Platform Economy. (e.g. Gig-Economy, Sharing Economy, Digital Entrepreneurship)

Kompetenzen

    • are able to describe fundamental concepts of digital markets
    • can describe the impact of digitization on business models, value creation, organizations and society
    • understand platform ecosystems and their dynamics
    • can describe the role of IT in the development of platform based ecosystems
    • can make predictions of future developments of digital businesses & platforms
    • provide proper argumentation for the solution path chosen in the assignment
    • are able to apply methods and models in relation to digitization to contemporary problems
    • are able to analyze and evaluate platform based business models
    • solve different assignments with relation to the the methods learnt
    • evaluate the developed solutions regarding its applicability and its reasonableness
    • work together to solve the assignments, communicate with each other and give support
    • evaluate themselves and their contribution in the team with relation to cooperation, communication and troubleshooting
    • develop their social competences while working in a team and adapt these competences to optimize the result of the teamwork
    • support other team members while presenting the results
    • tolerate different opinions and working styles
    • participate self-initiated and act on one's own responsibility
    • recapitulate the contents of lectures, exercises and cases in a self-organized way
    • assess their own learning progress during lectures, exercises, case studies and self-study
    • identify their own strengths and weaknesses

Literatur

Required Reading:

  • Laudon, K. C., Traver C. G. (2017). E-Commerce 2017. Pearson.

Recommended Reading:
  • Turban, E., King, D. Lee, J., Liang, Ting-Peng, Turban, D. (2012). Electronic Commerce 2012. A Managerial and Social Networks Perspective. Pearson.

Prüfungsmodalitäten

  • exercises 60%
  • essay 40%