Semester:WS 24/25
Art:Übung
Sprache:Englisch
Plansemester:5
Lektionen / Semester:14.0 L / 10.5 h
Selbststudium:49.5 h
Art:Übung
Sprache:Englisch
Plansemester:5
Lektionen / Semester:14.0 L / 10.5 h
Selbststudium:49.5 h
Modulleitung/Dozierende
- Prof. Dr. Leo Brecht
(Modulleitung)
- Marie Scheuffele, MSc
(E-Learning Admin)
Studiengang
Bachelorstudiengang Betriebswirtschaftslehre (01.09.2021)Beschreibung
- Fundamentals of Digital Markets, Platform Economics, Digital Transformation and changes in value creation through digitization
- Strategies and Principles of a Platform Economy. (e.g. Gig-Economy, Sharing Economy, Digital Entrepreneurship)
Kompetenzen
- are able to describe fundamental concepts of digital markets
- can describe the impact of digitization on business models, value creation, organizations and society
- understand platform ecosystems and their dynamics
- can describe the role of IT in the development of platform based ecosystems
- can make predictions of future developments of digital businesses & platforms
- provide proper argumentation for the solution path chosen in the assignment
- are able to apply methods and models in relation to digitization to contemporary problems
- are able to analyze and evaluate platform based business models
- solve different assignments with relation to the the methods learnt
- evaluate the developed solutions regarding its applicability and its reasonableness
- work together to solve the assignments, communicate with each other and give support
- evaluate themselves and their contribution in the team with relation to cooperation, communication and troubleshooting
- develop their social competences while working in a team and adapt these competences to optimize the result of the teamwork
- support other team members while presenting the results
- tolerate different opinions and working styles
- participate self-initiated and act on one's own responsibility
- recapitulate the contents of lectures, exercises and cases in a self-organized way
- assess their own learning progress during lectures, exercises, case studies and self-study
- identify their own strengths and weaknesses
Literatur
Required Reading:
- Laudon, K. C., Traver C. G. (2017). E-Commerce 2017. Pearson.
Recommended Reading:
- Turban, E., King, D. Lee, J., Liang, Ting-Peng, Turban, D. (2012). Electronic Commerce 2012. A Managerial and Social Networks Perspective. Pearson.
Prüfungsmodalitäten
- exercises 60%
- essay 40%