5309749: C19 Data Science

zurück zur Übersicht
Semester:SS 22
Art:Modul
ECTS-Credits:6.0
Plansemester:2
Lektionen / Semester:52.0 L / 39.0 h
Selbststudium:141.0 h

Modulleitung/Dozierende

Studiengang

Masterstudium Wirtschaftsinformatik (01.09.2019)

Lehrveranstaltungen

Beschreibung

Data Science covers statistical and exploratory techniques that are used to make sense of the vast and complex data sets that have emerged in business. Data Science is one of the core topics of the degree programme, so the course also provides a basis on which students can choose their electives. Students learn to detect patterns in large data sets in quantitative and qualitative formats to translate them into actionable insights. The course covers seven primary topics:

• Data visualisation and exploration
• Supervised learning techniques for regression (e.g. logistic regression)
• Supervised learning techniques for classification (e.g. classification trees)
• Unsupervised learning techniques (e.g. clustering, dimensionality reduction)
• Fundamentals of deep learning
• Text mining (e.g. topic modelling)
• Hands-on labs with Python

Lernergebnisse

After successful completion of the course, students will

Professional competence
• understand the basic concepts and methods of data mining and predictive analytics
• be able to assess the assumptions and quality of statistical models

Methodological competence
• know and be able to select and apply the right statistical models for a given task or data set
• be able to derive actionable insights from statistical results
• know basic visualisation and storytelling techniques

Social competence
• communicate effectively using visualisations
• understand different stakeholder perspectives in a data mining project

Personal competence
• critically reflect on analytical outcomes
• improve and mitigate self-inflicted errors

Technological competence
• be able to use Python including their libraries such as scikit-learn and matplotlib to apply machine learning
and to create visualisations

Kompetenzen

Lehrmethoden

• The course involves interactive lectures with exercises to integrate theoretical knowledge with practical design and analysis skills.

Voraussetzungen (inhaltlich)

• Basic knowledge of statistics and linear algebra is recommended.

Literatur

• James, G., Witten, D., Hastie, T., & Tibshirani, R. (2013). An Introduction to Statistical Learning: With Applications in R. New York, NY: Springer.
• Witten, H., Eibe, F., & Hall, M. (2016). Data Mining: Practical Machine Learning Tools and Techniques. San Francisco, CA: Morgan Kaufmann Publishers.
• Provost, F., & Fawcett, T. (2013). Data Science for Business. Sebastopol, CA: O’Reilly Media.

Prüfungsmodalitäten

Written exam (90min)