06415767.htm

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<title>Universitt Liechtenstein / FU_Basics of Public Relations and Journalism (WS 21/22)</title>
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                  <th width="20%" align="left" nowrap>Modulcode</th>
                  <th width="40%" align="left" nowrap>Modulbezeichnung</th>
                  <th width="20%" align="left" nowrap>Plansemester</th>
                  <th width="20%" align="left" nowrap>Semester</th>
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                  <td valign="top"><h2 style="margin: 0px; padding: 0px;">FU_Basics of Public Relations and Journalism<!----></h2></td>
				  
                  <td valign="top" nowrap><!---->1-6<!----><!----></td>
				  
                  <td valign="top" nowrap>WS 21/22</td>
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                  <th width="20%" align="left" nowrap>Modultyp</th>
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                  <th width="20%" align="left" nowrap>Lektionen/Semester</th>
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                  <th width="20%" align="left" nowrap>ECTS-Punkte</th>
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Modul/LV/Pr&uuml;fung<!----></td>
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Wahl-/Pflichtmodul<!----></td>
                  <td valign="top" nowrap><!---->30.0 L<!----><!----> / 22.5 h<!----></td>
                  <td valign="top" nowrap><!---->67.5 h<!----></td>
                  <td valign="top" nowrap><!---->3.00<!----></td>
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        <!----><h2>Lehrveranstaltungen</h2><!----><A HREF="../00022200/06415867.htm">FU_Basics of Public Relations and Journalism 10297 1 WS 21/22, Sonstiges</A><br/><!---->

        <!----><h2>Modulleitung</h2><!----><!----><!---->Banzer, Roman<br><!----><!----><!----><!----><!---->
       	<!----><h2>Studienplan</h2><!---->BSc AR 14<br><!---->BSc AR 19<br><!---->BSc BWL 12<br><!---->BSc BWL 21<br><!---->FAWA 14<br><!---->MSc AR 14<br><!---->MSc AR 19<br><!---->MSc EM 18<br><!---->MSc EM 20<br><!---->MSc EN 15<br><!---->MSc FI 15<br><!---->MSc FI 20<br><!---->MSc IS 15<br><!---->MSc WI 19<br><!---->
       	<!----> 
><h2>Lehrziele</h2>
        Low-threshold explaining of complex topics<br/>Journalistic tools for daily use<br/>Optimization of your first impression<br/>Writing and speaking - how to put topics in a nutshell<br/><p/><!---->
        <!----><h2>Lehrinhalte</h2>
        Commonalities and differences of journalism and PR<br/>Relevance for coverage<br/>Evaluation of sources<br/>Texting news and press releases<br/>Insights in the workflow of media and working conditions of journalists<br/>Importance of illustrations and photos<p/><!---->
    
        <!----><!---->
     
        <!----><h2>Lehrmethode</h2>
        Workshop with individual Feedback; writing sessions in mother language (German or English)<p/><!---->
   	<!----><h2>Sprache</h2>
        Englisch<p/><!---->
        <!----><!---->
         <!----><h2>Lehrmittel</h2>
        Salter, Brian (2012). PR in a week: A Public Relations Masterclass In Seven Simple Steps (Print, Kindle)<br/><br/>Jensen, Kaspar Skov (2013). The basics of News Journalism (Amazon Kindle)<p/><!---->
    
        <!----><h2>Prfungsmethode</h2>
        Writing portfolio<br/>Compulsory attendance (min. 80%)<p/><!---->
    
         <!----><<h2>Beurteilungsmodus</h2>
        Grading<br/><br/>Writing portfolio<br/>Compulsory attendance (min. 80%)<p/><!---->
     
        <!----><!----><!----><!----><!----><!---->
    
        <p><small>&nbsp;<br>&Auml;nderungen vorbehalten</small></p>
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