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4606683: International Marketing - Exercise course

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Semester:WS 18/19
Type:Exercise
Language:English
Scheduled in semester:5
Semester Hours per Week / Contact Hours:15.0 L / 11.5 h
Self-directed study time:48.5 h

Module coordination/Lecturers

Curricula

Bachelor's degree programme in Business Administration (01.09.2012)

Description

Discussion of current international marketing topics as well as fields of study

Qualifications

Lectures Method

Case studies; to deepen the understanding of scientific work the creation of (short) scientific papers/ presentations

Literature

Implementation of recent literature from the international marketing area

Exam Modalities

  • paper
  • presentation

Dates

DatumZeitRaum
18.09.201810:00 - 11:30S1
02.10.201810:00 - 11:30S1
16.10.201810:00 - 11:30S1
13.11.201810:00 - 11:30S1
27.11.201810:00 - 11:30S1
11.12.201810:00 - 11:30S1

Exams

  • PWW-BA-12_International Marketing - UE1 (WS 18/19, in Bewertung)