Semester:WS 18/19
Type:Lecture
Language:English
Scheduled in semester:5
Semester Hours per Week / Contact Hours:45.0 L / 34.0 h
Self-directed study time:86.0 h
Type:Lecture
Language:English
Scheduled in semester:5
Semester Hours per Week / Contact Hours:45.0 L / 34.0 h
Self-directed study time:86.0 h
Module coordination/Lecturers
- Dr. Ferdinand Thies
(Modulleitung)
- Dr. Ferdinand Thies
(E-Learning Admin)
- Prof. Dr. Michael Streich
(Externer Dozent)
Curricula
Bachelor's degree programme in Business Administration (01.09.2012)Modules
Description
Introduction to International Marketing: basics and characteristics of international marketing, political roles, cultural and economic environments, international market research, development, implementation and coordination of international marketing programs.
Qualifications
- achieve a deeper understanding of various aspects of international marketing and evaluate different marketing approaches.
- apply their scientific skills
- enhance other important competencies such as tolerance, empathy, active listening, and team capabilities
- display Initiative and curiosity as well as critically reflect on various issues
Lectures Method
Discussion, Reflection
Literature
Keegan, W. J. and Green, M. C. (2014) Global Marketing, 8th ed., Boston: Pearson.
Exam Modalities
- written examination
Dates
| Datum | Zeit | Raum |
| 24.09.2018 | 16:00 - 21:00 | S1 |
| 22.10.2018 | 16:00 - 21:00 | H2 |
| 05.11.2018 | 16:00 - 21:00 | H2 |
| 12.11.2018 | 16:00 - 21:00 | H2 |
| 16.11.2018 | 12:00 - 17:00 | H1 |
| 19.11.2018 | 16:00 - 21:00 | H2 |
| 26.11.2018 | 16:00 - 21:00 | H2 |
Exams
- PWW-BA-12_International Marketing - VO (WS 18/19, bewertet)
- PWW-BA-12_International Marketing - VO (SS 19, bewertet)