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4806698: E-Commerce - Exercise course

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Semester:WS 19/20
Type:Exercise
Language:English
Scheduled in semester:5
Semester Hours per Week / Contact Hours:30.0 L / 22.5 h
Self-directed study time:37.5 h

Module coordination/Lecturers

Curricula

Bachelor's degree programme in Business Administration (01.09.2012)

Modules

Description

Case Studies in the field of E-Business / E-Commerce

Qualifications

Lectures Method

Interactive Exercise, students present their solutions during the course.

Literature

Required Reading:
-Laudon, K. C., Traver C. G. (2017). E-Commerce 2017. Pearson.

Recommended Reading:
-Turban, E., King, D. Lee, J., Liang, Ting-Peng, Turban, D. (2012). Electronic Commerce 2012. A Managerial and Social Networks Perspective. Pearson.

Exam Modalities

  • Seminar Paper
  • Presentation

Dates

DatumZeitRaum
10.09.201913:30 - 15:00H3
22.10.201913:30 - 15:00H3
25.10.201900:00 - 00:00Exkursion
26.10.201900:00 - 00:00Exkursion
27.10.201900:00 - 00:00Exkursion
05.11.201913:30 - 15:00H3
10.12.201913:30 - 15:00H3

Exams

  • PWW-BA-12_E-Commerce - UE1 (WS 19/20, in Bewertung)