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5006697: E-Commerce - Lecture

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Semester:WS 20/21
Type:Lecture
Language:English
Scheduled in semester:5
Semester Hours per Week / Contact Hours:30.0 L / 22.5 h
Self-directed study time:97.5 h

Module coordination/Lecturers

Curricula

Bachelor's degree programme in Business Administration (01.09.2012)

Modules

Description

Fundamentals of online trading (esp. e-commerce), economical, legal and ethic aspects of e-commerce. Business models differentiation of Business-to-Business (B2B) and Business-to-Consumers (B2C), architectures and functionalities (especially marketing, security and payment systems), technologies (intranet, extranets, web shops, collaboration systems and social media), e-government.

Qualifications

    • are able to describe the fundamental concepts of E-commerce
    • describe the impact of E-Commerce and its business models on individuals, organizations, and society. They exemplify concepts, definitions and tasks; describe important factors distinguishing E-Business and traditional retail.
    • apply methods and models in relation with E-Commerce solve contemporary problems.
    • identify connections between concepts in E-Commerce, business models, information systems, and information technology.
    • combine models, methods, and theories to implement holistic E-commerce concepts.
    • evaluate the learned concepts and methods regarding its advantages and explanatory power - especially regarding different competitive strategies.
  • covered in Exercise
  • covered in Exercise
  • covered in Exercise

Lectures Method

Lecture

Literature

Required Reading:
-Laudon, K. C., Traver C. G. (2017). E-Commerce 2017. Pearson.

Recommended Reading:
-Turban, E., King, D. Lee, J., Liang, Ting-Peng, Turban, D. (2012). Electronic Commerce 2012. A Managerial and Social Networks Perspective. Pearson.

Exam Modalities

  • written examination

Dates

DatumZeitRaum
15.09.202011:45 - 13:15S1
22.09.202011:45 - 13:15S1
29.09.202011:45 - 13:15S1
06.10.202011:45 - 13:15S1
13.10.202011:45 - 13:15S1
20.10.202011:45 - 13:15S1
03.11.202011:45 - 13:15S1
10.11.202011:45 - 13:15S1
17.11.202011:45 - 13:15S1
24.11.202011:45 - 13:15S1
01.12.202011:45 - 13:15S1
15.12.202011:45 - 13:15S1

Exams

  • PWW-BA-12_E-Commerce - VO (WS 20/21, bewertet)
  • PWW-BA-12_E-Commerce - VO (SS 21, bestätigt)